ON-DEMAND WEBINAR
Winning the Modern Consumer:
How Ally Financial Reimagined the Way They Source, Activate, and Measure Audiences in a Non-linear World
Presented by Ashley Spring and Zachary Nippert
Presented on Thursday, December 8th
2:00 - 2:45 PM EST
It’s not surprising to anyone that consumers have been forced to behave differently and adapt at a rapid pace.
What is surprising is how many companies are still relying on the old ways of understanding consumer behaviors, trends, and brand impact, hoping to achieve the growth results that their exec teams and shareholders are expecting.
In this session, you’ll learn how Ally drives growth and engagement in exciting new ways, by constantly understanding the shifting consumer behaviors and attitudes, allowing them to win the big moments with consumers in unexpected places like Hulu and TikTok.
Key take-aways from this session:
- How to build an always-on system for understanding your audiences
- How to win moments with consumers in a non-linear world.
- How to measure what matters and plug your brand into growth opportunities
Join Zachary Nippert, President of CivicScience, and Ashley Spring, Director of Market Research at Ally Financial as they explain how the two companies worked together to reimagine and implement a system-wide insights approach to uncovering new approaches for engagement and growth.
Access the recording
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Zack Nippert
President, CivicScience
As the President of CivicScience, Zack leads all aspects of CivicScience's intelligence business and overall growth initiatives. Zack joined CivicScience after 10 years at consumer insights firm MotiveQuest, based in Chicago, where he led the company to a successful acquisition by LRW as the company's President. Prior to MotiveQuest, Zack led account management teams at some of the world's largest global advertising agencies, including Leo Burnett and DDB Chicago/NYC.
Ashley Spring
Director of Marketing Research, Ally Financial
Ashley Spring is the marketing research director at Ally focused on brand, media, messaging, and audience insights. She brings her experience as a research leader to integrate consumer trends and expectations across marketing. Prior to joining Ally, she was a senior manager for panel research and television ratings at NASCAR. She has also held positions on the research vendor side supporting CPG brands, including management of ongoing global brand studies for Procter & Gamble fem care, laundry care, and baby care businesses.
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