Amazon's annual Prime Day event has become a retail juggernaut, impacting countless categories and competitors, even representing an unofficial holiday shopping season kickoff. But how will uncertain economic times impact this summer’s 10th Prime Day sale event? During the July 16-17 event, CivicScience will survey thousands of shoppers about their purchases, experiences, and motivations. We'll examine how much they spent, the categories they bought, and product availability – benchmarking metrics against past years and slicing the data by key demographic groups.

Join CivicScience CEO John Dick for this presentation sharing the immediate Prime Day event results and exploring what they could mean for retail in the months ahead.