What We're Seeing: CivicScience for Political Advertising

Presented by John Dick

Presented on Tuesday, January 23, 2024

2024 will be another record year for political advertising, with over $16 billion in total spending projected by Election Day.

Competition for dollars, particularly in swing areas, will be fierce, pressuring ad sales teams to present differentiated and actionable audience data to potential buyers. Join CivicScience CEO John Dick to learn how digital, broadcast, and connected TV outlets can use real-time, self-reported audience data to identify, profile, and target persuadable voters, win incremental ad dollars, and drive measurable results.  

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