Going into the holiday retail season, two big trends are dominating CivicScience tracking data: First, intent to shop online this year is at record highs (2020 notwithstanding). Second, the importance of deals and promotions is increasing by the week. All of that points to what should be a pivotal sale event for Amazon with Prime Big Deal Days on October 10-11. As we did with Amazon’s July Prime Day event, CivicScience will survey thousands of shoppers about their purchases, experiences, and motivations – in real time – as the event unfolds. We'll examine how much they spent, the categories they bought, and product availability – benchmarking metrics against last year’s October sale and slicing the data by key demographic groups, including how the return of student loan payments and use of Buy Now, Pay Later factor in. 

Join CivicScience CEO John Dick on October 12th for a webinar sharing the immediate Prime Big Deal Days results and exploring what they could mean for the holiday shopping season.