Over-the-Air Audience Tracker
POWERED BY CIVICSCIENCE DATA
What's old is new again.
In-home antennas are the fastest-growing way Americans are accessing television today. Who wouldn't want TV...for FREE? Meanwhile, this emerging audience represents an increasingly young, tech-savvy, and brand-conscious consumer - the kind that advertisers fawn over.
Problem:
- Unlike set-top box or streaming viewers, there's a severe lack of real-time data about these over-the-air viewers, their demographics, viewing behaviors, and brand preferences.
Solution:
- CivicScience maintains a database of over 100,000 over-the-air TV viewers, who can be studied through the lens of over 500,000 attributes, with new variables added daily!
- Our unique methodology and real-time data collection allow media outlets, brands, and agencies to see and understand this growing consumer group in a way like no other.
The CivicScience OTA Audience Tracker will provide adoption rates and an in-depth analysis of these consumers' psychographics, attitudes, and behaviors.
The data and monthly reports also highlight the impact on industries and topics that are most important to advertisers, like auto, political, restaurants, beauty, and more!
If you aren’t looking at this elusive viewer, you are missing a growing piece of the TV viewing pie. Let us help you better understand and reach this consumer!
Want to learn more? Fill out the form for more info from a team member.
