On-Demand Clip
Uncertainty to Action: Harnessing the Headwinds of Today's Media Landscape
Presented by Gretchen Tibbits
CivicScience President and Chief Operating Officer
Thursday, June 5, 2025 at 1 PM ET
.png?width=1080&height=1080&name=Untitled%20design%20(11).png "Untitled design (11)")
Thank you for your interest in our webinar.
The June 5 event has ended. You can see information on future webinars in our Uncertainty Series here.
Although this live event has already taken place, you can still benefit from our valuable insights.
Fill out the form to ⬇️
- View an exclusive preview clip from the webinar.
- Check the box to request a meeting and receive more information and complimentary insights around how CivicScience can support your business.
The media landscape in 2025 presents unprecedented challenges for publishers navigating economic uncertainty, evolving reader behaviors, and technological disruption. In this essential webinar, CivicScience President and Chief Operating Officer Gretchen Tibbits reveals how forward-thinking publishers can transform industry headwinds into strategic advantages through data-driven audience intelligence.
In this session, Tibbits demonstrates practical strategies that successful publishers are implementing to combat these challenges, including:
- Audience Intelligence as Competitive Advantage: Moving beyond content creation and gaining a deep audience understanding - ideal for personalization and retention
- Revenue Optimization: Identifying subscribers willing to pay ~10% more in 2025 and targeting high-value audience segments
- Trust-Building Through Data: Leveraging audience composition insights to develop credibility with specific reader demographics
- Syndication Success: Proven tactics delivering up to 20% increases in new users through strategic content distribution
This webinar is essential for publishers, media executives, content strategists, and digital marketers seeking to transform uncertainty into actionable growth strategies. Attendees will leave with concrete methodologies for audience engagement, subscription optimization, and revenue diversification in today's challenging media environment.
Fill out the form to access your exclusive clip to discover the insights publishers need to survive and thrive by turning today's media headwinds into tomorrow's competitive advantages.
Access a Preview + Continue the Conversation
About the Presenter
.png?width=200&height=200&name=Untitled%20design%20(11).png "Untitled design (11)")
Gretchen Tibbits is CivicScience's President and Chief Operating Officer. In addition to her operational responsibilities, she leads the company’s commercial-facing teams, focusing on Data-Driven Advertising, Media Partnerships, Consumer Data and insights, and Audience Activation and Measurement.
Most recently, Tibbits was an Investment Banker focused on the Media & Entertainment segments. Her banking success included representing Trusted Media Brands on its merger with Jukin Media and Outside (formerly Pocket Outdoor Media) on ten acquisitions, including its acquisitions of Outside Magazine & Outside TV and Pinkbike, CyclingTips, Trailforks.
Prior to her move into investment banking, Gretchen had a 25+ year career in the media industry, including as the President and COO of LittleThings. She held leadership roles at a diverse group of companies, including StyleCaster, Hearst, ESPN, WorkingWomanNetwork, and Inc. She has been named to the Folio 100 and is a Digital Hall of Fame honoree.
Gretchen earned her B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident, and for which she serves on a number of boards. She earned her MBA from NYU Stern School of Business, where she was a Stern Scholar.
