Consumer data for financial services institutions
CivicScience studies everything constantly – with a library of 500,000+ questions and 5+ billion insights – enabling us to consistently be the first to detect changes in consumer attitudes and behaviors, empowering our customers to react smarter and faster.
In addition to our vast database, we can move quickly to explore emerging topics, launching new studies with nationally representative findings in hours and leveraging polling partnerships with major media companies.
Our data also has high predictive power, from days to months ahead of events in the wider economy, often besting forecasts from industry economists.
This applies to a wide variety of financial services use cases, including enhancing specific analyst coverage of industries and companies, deepening insights in sales presentations to prospects, and powering proprietary trading models across multiple markets and asset classes.
“It’s not uncommon for CivicScience to answer our most critical business questions in minutes.”
Global General Manager of Research, Top 5 retail bank
Question library is tagged with 1,000+ companies, other entities, and sentiment. Many questions also categorized in multiple industrial taxonomies, including GICS.
CivicScience captures responses from anonymized individuals with identity keys that can be joined with data from major third-party providers to enrich metadata.
Advanced InsightStore application allows users to search entire database and perform reporting, analysis, and cross-tabbing.
Data available as file exports on daily, weekly, or monthly basis, with future data products providing intraday updates, API access, and integration into data warehousing/ETL platforms.
“CivicScience surfaced the one game-changing insight that our army of analysts, consultants, and agencies couldn’t find.”
Vice President of Insights, Major telecom
- Age, gender, race
- Education, income
- Parental, marital status
- Morning/night person
- Geography
- Religion & family
- Movies & TV shows
- Event attendance
- Pro & college sports
- Reading genres
- Theater & culture
- Cultural maven indicators
- Print vs. online
- Newspaper & magazine
- TV & cable networks
- Radio & music
- Mobile & streaming
- Binge vs. linear
- Diet & exercise
- Weight & fitness
- Ailments & treatments
- Medical history
- Beauty products
- Smoking/drinking
- Spending/savings
- Home ownership
- Employment/type
- Insurance & banking
- Economic outlook
- Spending outlook
- Financial health indicators
- Phone & carrier
- Smartphone & OS
- Tablets & PCs
- Social media usage
- Search, web, text
- Gaming & consoles
- Adoption curve indicators
- Party affiliation
- Issue positions
- Political behaviors
- Civic engagement
- Candidate preference
- Social cause affinity
- Giving & volunteering
- In-store vs. online
- Coupon usage
- Spending by category
- Payment (credit vs. cash)
- Dining
- Organic / environmental
- Mobile & tablet
