ConsumerCompass

POWERED BY CIVICSCIENCE DATA

The current economic climate is driving significant shifts in consumer behavior—trading up and down, using more coupons, and shifting to value brands. Companies are struggling to understand the impact on their business.

That's why we developed ConsumerCompass, featuring three key indices that offer a comprehensive view of consumer sentiment on the economy, personal finances, and emotional well-being—factors that directly influence purchasing habits and spending patterns.

What's inside ConsumerCompass?


Financial Health: Consumer Financial Health Index (CFHI)

  • CFHI Trend - Gen Pop and brand/segment cut(s)
  • CFHI components 13-month trend
  • Latest month component comparison between Gen Pop and brand/segment(s)

Economic Health: Economic Sentiment Index (ESI)

  • ESI Trend - Gen Pop and brand/segment cut(s)
  • ESI components 13-month trend
  • Latest month component comparison between Gen Pop and brand/segment(s)

Emotional/Mental Health: Well-being Index (WBI)

  • WBI Trend - Gen Pop and brand/segment cut(s)
  • WBI components 13-month trend
  • Latest month component comparison between Gen Pop and brand/segment(s)

Category/Industry Health: Insights that highlight the health of a specific category or topic. 

  • One focus area/topic of interest* (more can be added for additional fees) – Gen Pop and brand/segment cut(s)

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