During Prime Big Deal Days, CivicScience surveyed thousands of shoppers about their purchases, experiences, and motivations – in real-time – as the event unfolded. We examined how much they spent, the categories they bought, and product availability – benchmarking metrics against last year’s October sale and slicing the data by key demographic groups, including factoring in concurrent competitive sales such as Walmart’s new Holiday Deals event. 

Stay tuned for more CivicScience webinars, including a post-election webinar.