Going into the holiday retail season, two big trends dominate CivicScience tracking data: First, online shopping intent is holding strong. Second, the importance of deals and promotions (and free shipping) is increasing. All of that points to what should be a pivotal sale event for Amazon with Prime Big Deal Days on October 8-9.

CivicScience will survey thousands of shoppers about their purchases, experiences, and motivations – in real time – as the event unfolds. We'll examine how much they spent, the categories they bought, and product availability – benchmarking metrics against last year’s October sale and slicing the data by key demographic groups, including factoring in concurrent competitive sales such as Walmart’s new Holiday Deals event. 

Join CivicScience Vice President of Client Success Casey Taylor on October 10th for a webinar to share the immediate Prime Big Deal Days results and explore what they could mean for the holiday shopping season.