CivicScience Helps Beauty Brands See the Future

CivicScience has the proven ability to spot trends and uncover unique signals to win potential beauty buyers.

Pinpoint and Conquest

Our monthly Pulse of the Beauty Buyer Report provides marketing and strategy leaders with predictive insights into beauty consumers' changing profiles and interests. 
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Activate and Measure

We've helped the world's leading beauty brands achieve vastly superior advertising outcomes and return on investment.
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Live 30-Minute Webinar Series | What We're Seeing: The U.S. Beauty Buyer

Join Civicscience CEO John Dick on June 4th at 1 PM ET to learn about the current state of America's beauty buyers – young and old, mass to prestige – what's driving their purchase behavior, and how their spending will likely unfold for the remainder of 2024. 
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130+ Million

Consented respondent profiles

500K Questions

Over 500k searchable and crossable questions, hundreds added daily


Advanced AI capabilities, tools, and professional services

Predictive Power

Proven predictive power and quantifiable marketing ROI

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Podcast: Dumbest Guy in the Room

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Girl Power: Making Winning Bets on America's Most Influential Consumer | Featuring Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty


The smartest person in the room today is Kory Marchisotto, the trailblazing CMO of e.l.f. Beauty — the fastest-growing company on the NYSE for the past five years. Kory and CivicScience CEO John Dick talked about e.l.f.’s meteoric rise, and how she’s positioned the company at the epicenter of America’s biggest cultural trends. Listen now.

Welcome to the Wellness Era | Featuring Dave Kimbell, CEO of Ulta Beauty


On this episode of The Dumbest Guy in the Room, host John Dick welcomes Ulta Beauty CEO Dave Kimbell. John and Dave discuss how the pandemic changed the way Ulta customers think about beauty products, Ulta’s wildly successful partnership with Target, their investments in minority-owned beauty startups, corporate leadership, and the very best way to eat ketchup with a basket of fries.

Beauty Insights

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How Gen Alpha’s Parents Are Shaping the Beauty Industry
Beauty Hub Images
The Top Beauty Advertising Trends, According to Consumer Data
Key Skincare Trends: Men’s Skincare, Top Products, and the Connection With Mental Well-Being
Trend to Watch: Skincare Treatments Are Becoming More Accessible At Home and In Spas, But Who’s Buying?
Sunscreen Trends: SPF Usage Is Up From a Decade Ago, Yet Safety Concerns Grow
Luxury Cosmetics in Demand, Celebrity Brands Win With the Gen Z Market

Our Beauty Data In The News

U.S. Prestige Beauty Industry Generates $18.8 Billion in Sales for 2019, Driven by Skincare
Sneakers? Check. Mascara Check. Makeup is the New Workout Gear        
Natural Skin Care Helps Drive U.S. Prestige Beauty Sales to $18.8 Billion