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In today's competitive market, effectively using audience data is critical, not just advantageous. The challenge lies in converting this data into insights that inform strategic, tailored decisions aligned with the unique needs and preferences of your target audience.

 

Transforming Data Into Strategy: AudienceLens clarifies how your audience differs from benchmarks, turning complex data into strategic insights for engaging, revenue-boosting strategies.


Key Features:

Dynamic benchmarking

Stay ahead by comparing your audience against benchmarks, spotting trends and opportunities with ease.

 

See beyond demographics

Go beyond demographics with AudienceLens, offering a 360-degree view of your audience through over 50 attributes like interests and purchasing behaviors for a deep, unique understanding.

 

Instant Insights

No more waiting for reports. Access insights instantly for immediate audience clarity and make informed decisions quickly, enhancing strategic agility.

 

Intuitive Interface

Crafted for simplicity, our tool enables swift access to critical insights, democratizing data-driven strategy development across your team without the complexity.

Want to learn more? Fill out the form for more info from a team member.

AudienceLens in Action: Driving Strategic Success

AudienceLens

 

Supercharge Your Sales Strategy

Gain insights into audience preferences, enabling sales teams to create data-driven pitches to forge strategic partnerships that enhance engagement and drive revenue

Drive Targeted Business Growth

Boost your business with strategies that pinpoint market opportunities and targeting gaps, driving efforts to expand reach and enhance your brand's appeal.

Navigate Market Dynamics

Analyze audience data to identify shifting dynamics, trends, and opportunities by comparing over time or against benchmarks.

Studying everything about everything, all the time
CivicScience partners with major US media companies to poll their audiences across a range of categories:
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Demographic

Assess your audience based on demographic factors like age, gender, and income to gain insights into their characteristics.

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Geographic

Analyze your audience's geographic data to understand regional preferences, behaviors, and trends

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Brand Favorability

Gauge sentiments and perceptions towards brands.

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Interests

Gain insights into your audience's hobbies, preferences, and areas of curiosity.

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Purchase Intent

Identify  audiences’ inclination towards making purchases.


Clients
CivicScience is the foundational source of truth about consumers and markets for the Global 2000, including:
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