--- title: "Breaking Down the 2026 Upfronts: Turning Insights into Strategy" description: "Thank you for your interest in our webinar: Breaking Down the 2026 Upfronts: Turning Insights into Strategy" image: https://info.civicscience.com/hubfs/Webinar%20%20graphics%20(24)-2.png --- [![Civic Science](https://info.civicscience.com/hubfs/raw_assets/public/CivicScience_February_2022/images/logo.png) ![Civic Science](https://info.civicscience.com/hubfs/raw_assets/public/CivicScience_February_2022/images/logo-dark.png)](https://civicscience.com/) - About Us - [About Us](https://civicscience.com/about-us/) - [Our Polls](https://pollsandinsights.com/polls/) - [Careers](https://civicsciencecareers.applytojob.com/) - [Meet the Team](https://civicscience.com/meet-the-team/) - Solutions - [Audience Activation + Measurement](https://civicscience.com/advertising-powered-by-consumers/) - [Consumer + Market Insights](https://civicscience.com/consumer-market-insights/) - [Publisher + Media Partnerships](https://civicscience.com/publisher-media-partnerships/) - [Media Mentions](https://civicscience.com/media-mentions/) - Consumer Research & Insights - [Latest Consumer Insights](https://civicscience.com/consumer-research-insights/) - [WWS Archive](https://civicscience.com/wws-archive/) [Schedule a Meeting](https://civicscience.com/schedule-a-meeting/) Current Clients - [Client Login](https://insightstore.civicscience.com/login) - [Help & Documentation](https://help.civicscience.com/) - [Account Support](mailto:support@civicscience.com) ![Untitled design (4)](https://info.civicscience.com/hs-fs/hubfs/Untitled%20design%20(4).png?width=1080&height=1080&name=Untitled%20design%20(4).png "Untitled design (4)") ![200px-1](https://info.civicscience.com/hs-fs/hubfs/200px-1.png?width=75&height=75&name=200px-1.png "200px-1") ### Breaking Down the 2026 TV Upfronts: Turning Insights Into Strategy *Presented by  CivicScience Founder and CEO, John Dick + Tenetic CEO, Chris Wilson* Presented Thursday, May 14, 2026 ![Untitled design (10)-1](https://info.civicscience.com/hs-fs/hubfs/Untitled%20design%20(10)-1.png?width=1000&height=1000&name=Untitled%20design%20(10)-1.png "Untitled design (10)-1") ![Tenetic Logo - Full (White)](https://info.civicscience.com/hs-fs/hubfs/Tenetic%20Logo%20-%20Full%20(White).png?width=400&height=82&name=Tenetic%20Logo%20-%20Full%20(White).png "Tenetic Logo - Full (White)") ### Thank you for your interest in our webinar. Although this live event has already taken place, you can still benefit from our valuable insights. **Fill out the form to ⬇️** - View an exclusive preview clip from the webinar. - Check the box to request a meeting and receive more information on how CivicScience can support your business. In this session, Tenetic CEO Chris Wilson and CivicScience Founder and CEO John Dick highlighted where attention is shifting, how content engagement influences behavior, and what it all means for media buyers planning for the months ahead. This presentation delivers actionable insights to inform smarter investment decisions and build more effective strategies for the upcoming broadcast season. ### Access a Preview + Continue the Conversation ### About the presenters   **John Dick**, Founder and CEO, CivicScience John Dick is the Founder and CEO of CivicScience, a consumer analytics and advertising platform with the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. He’s the author of What We’re Seeing – a weekly newsletter highlighting the most impactful data and trends from the week – read by a who’s who of business and tech leaders. John is a seasoned contributor in publications like AdAge and Forbes, with appearances on Good Morning America, Yahoo! Finance, and NewsNation. He is also a frequent speaker at numerous business and media conferences.   **Chris Wilson**, CEO, Tenetic Chris Wilson is a dynamic senior operating executive and entrepreneurial business leader. With over two decades of experience, he specializes in accelerating revenue growth and creating long-term shareholder value in data-intensive, technology-driven environments. Wilson has pioneered numerous industry-first solutions in cross-platform measurement, advanced advertising, and consumer insights. His leadership roles have included C- level and Senior Executive positions at Tenetic, Comscore, Rentrak, Merkle, Experian, Simmons Market Research, Scarborough, and HyphaMetrics. 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