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Live Webinar Event
Breaking Down the 2025 TV Upfront: Instant Audience Feedback & Advertiser Implications
Presented by
CivicScience Founder and CEO, John Dick + Tenetic CEO, Chris Wilson
May 22, 2025 at 1:30 PM ET
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Overview
Join industry leaders John Dick and Chris Wilson as they unveil exclusive CivicScience data analyzing consumer reactions to the recently announced 2025 TV Upfront presentations. This timely webinar will provide advertisers, media buyers, and industry professionals with actionable insights on shifting viewer preferences, content engagement trends, and implications for advertising strategy in the upcoming broadcast season.
Key Topics
- Analysis of viewer sentiment toward newly announced programming across major networks and streaming platforms
- Comparison of audience demographics and psychographics across different shows and platforms
- Correlation between programming interest and purchasing behaviors
- Strategic recommendations for optimizing media investments based on fresh consumer data
Why Attend
- Access exclusive CivicScience data collected immediately following the 2025 Upfront announcements
- Learn how viewer preferences are evolving in the rapidly changing media landscape
- Understand which programming types and platforms are resonating with high-value consumer segments
- Gain strategic insights to inform fall 2025 advertising allocations
- Opportunity to engage directly with two leading industry experts during live Q&A
Register Today
About the presenters
John Dick, Founder and CEO, CivicScience
John Dick is the Founder and CEO of CivicScience, a consumer analytics and advertising platform with the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. He’s the author of What We’re Seeing – a weekly newsletter highlighting the most impactful data and trends from the week – read by a who’s who of business and tech leaders. John is a seasoned contributor in publications like AdAge and Forbes, with appearances on Good Morning America, Yahoo! Finance, and NewsNation. He is also a frequent speaker at numerous business and media conferences.
Chris Wilson, CEO, Tenetic
Chris Wilson is a dynamic senior operating executive and entrepreneurial business leader. With over two decades of experience, he specializes in accelerating revenue growth and creating long-term shareholder value in data-intensive, technology-driven environments. Wilson has pioneered numerous industry-first solutions in cross-platform measurement, advanced advertising, and consumer insights. His leadership roles have included C- level and Senior Executive positions at Tenetic, Comscore, Rentrak, Merkle, Experian, Simmons Market Research, Scarborough, and HyphaMetrics.
