2024 is setting up to be yet another unprecedented year for U.S. consumers.

Resilient spending through the holidays is bound to force a reckoning for debt-sinking shoppers. Economic worries will be compounded by a divisive and uncertain election, further weighing on Americans' already shaky emotional well-being. Even media habits will change as audiences shift their attention to political news. Then there's the wildcard of Ozempic. Join CivicScience CEO John Dick as he shares the company's latest data on the state of the U.S. consumer, the macro trends that will define 2024, and key predictions for what's to come.